Youku Businesses Partner with Oriental DreamWorks for Premium Content
Shanghai, China – December 15, 2016 – Youku Business Division (Youku BD), a unit of the Alibaba Digital Media & Entertainment Group, and Oriental DreamWorks, today announced a three-year licensing partnership for the release of a DreamWorks Animation premium family entertainment content bundle in China. The new content will be available exclusively to users of Youku, Tudou and Tmall Box, the set-top box developed by Alibaba home entertainment business Unit.
The bundle is one of the largest of its kind in terms of volume and range, and will enrich even further the entertainment content for users of Youku, Tudou and Tmall Box – three of the major platforms within Youku BD. These platforms continue to innovate and raise the bar in terms of a high-quality digital entertainment experience. With this partnership, Youku BD aims to further expand its content library and strengthen its leading position as a one-stop family entertainment content platform in China.
Yang Weidong, President of Youku BD said, “The agreement is our largest in the family entertainment category to date, building on our leadership in animation - one of the most popular categories on our platforms. Through providing quality content, Youku BD continues to grow in terms of reach and services delivered. The newly acquired family content will enable our platform to play a more important and integrated role and also add benefit of enhancing our business within the OTT (over-the-top) space.”
Frank Zhu, CEO of Oriental DreamWorks said: “We value the long and successful collaboration with Youku Business Division on content including Kung Fu Panda franchise, and we are delighted to enrich the family entertainment content for Chinese audience through this landmark partnership.”
The first content release is targeted for January 2017 and will include a wide assortment of well known titles including the popular Kung Fu Panda, Shrek, and How to Train Your Dragon franchises. The bundle will also include upcoming feature films such as Boss Baby, Captain Underpants, and How to Train Your Dragon 3. TV series including Blackstar, Casper’s, and the upcoming Troll Hunters will also be available to viewers.
As China’s leading digital entertainment platform, Youku BD has built the industry’s most expansive content library with several thousand movie titles from around the world and covering approximately 95% of the movies shown in Chinese cinemas. Youku, Tudou and Alibaba home entertainment business collectively have become the No.1 destination of overseas content looking to reach China’s internet viewers.
The partnership was built on previous successful collaboration between the parties on the Kung Fu Panda franchise. Oriental DreamWorks achieved immense success and made the animated characters a part of Chinese consumers’ everyday life through the support and channels made available by Alibaba and Youku.