Oriental DreamWorks Joins Hands with Alibaba on Fuelling Fans Economy, Nurturing a Super IP of Huge Business Potential
BEIJING, China, May 25, 2016— At the very first “Global Fans Economy Summit” hosted by Alibaba Group, Frank Zhu, Vice President of Ancillary Business at Oriental DreamWorks, shared experience of developing popular IP taking the proven success of “Kung Fu Panda 3” as an example. Building upon the cooperation on “Kung Fu Panda 3”, Oriental DreamWorks and Alibaba Group jointly announced a new strategic partnership. Specifically, Oriental DreamWorks will team up with Alibaba’s online platforms, including Taobao and Tmall, to co-develop consumer products of DreamWorks Animation’s latest animated feature “Trolls”, offering customers convenient online access to a variety of genuine movie merchandises.
The newly formed strategic partnership between Oriental DreamWorks and Alibaba Group will feature in-depth cooperation on “Trolls” merchandise development and exclusive sale on E-commerce platforms. Two parties’ joint efforts are also expected to extend to joint promotion for merchandise in the future.
“Alibaba Group is known for its great capability of resource integration and diverse online E-commerce channels. As for the strategic cooperation on ‘Trolls’ merchandises, Oriental DreamWorks and Alibaba Group aim at promoting online platforms for sale of authorized IP-driven products so that genuine movie merchandises will reach more audiences, enriching the entertainment experience brought by movies beyond the big screen. We believe the business model of Ali Fish presents the new trend for IP-based cooperation. Ali Fish is also going to become China’s largest marketplace for IP trading and consumption,” said Frank Zhu, Vice President of Ancillary Business at Oriental DreamWorks.
This year, Alibaba Group has enhanced its efforts in integrating resources from multiple platforms, bridging various sectors along the whole movie industrial chain for a win-win situation of various parties. In doing so, the company expects to partner with top-notch IP with global influence and explore new sales channels for movie merchandises. “We hope to work with more partners like Oriental DreamWorks, one with great capacity and potential to create top-notch IP. Following our successful cooperation on ‘Kung Fu Panda 3”, we are very glad to team up with Oriental DreamWorks again. Characters in “Trolls” have distinctive personalities and pleasant, eye-catching looks. “Trolls” merchandises will, without doubt, become an instant hit on Tmall, creating a sales phenomenon for IP-driven consumer products,” said Po Tian, General Manager of Ali Fish.
At the 69th Cannes Film Festival, leading voice stars from “Trolls” Justin Timberlake and Anna Kendrick attended a promotional event for the movie, generating wide media coverage. The epic presentation by a number of models dressed in colorful, Troll-inspired costumes and wigs becomes another highlight. The grand event surely ignites fans’ expectations on the movie and draws wide attention to merchandises as well. Other than voicing a character in “Trolls”, Justin Timberlake also serves as producer, writer, and singer for songs in the movie. “Can’t Stop the Feeling”, his recently released song and the lead single from “Trolls” soundtrack, debuted at No.1 on the Billboard Hot 100.
“Trolls”, slated for release in North America this November, is DreamWorks Animation’s most smart, funny, irreverent animated comedy of the year. The movie will bring everyone into a colorful, wondrous world populated by hilariously unforgettable characters and discover the story of the overly optimistic Trolls, with a constant song on their lips, and the comedicly pessimistic Bergens, who are only happy when they have trolls in their stomach.